Hot Wax: Asa Akira Introduces a Candle Line

It is sometimes said that Yankee Candle isn’t really in the business of selling candles. “[Yankee Candle founder Michael] Kittredge does not sell pieces of wax and string,” Business West said in 1993. “He sells entertainment, fantasy, nostalgia, romance.” Similarly, Asa Akira‘s new line of candles probably isn’t really about the product in and of […]

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